Salem, Massachusetts may be best known for its bewitching history and ghostly lore, but this Witch City offers far more than potions and pumpkins. As a North Shore local, Salem is one of my favorite places to visit all year long for its culinary scene, waterfront vibes, and arts and culture offerings.
Skip the tourist traps and cheesy haunted houses and come explore Salem like a local where you will find world-class art, coastal views, unique shops, and delicious bites that make this little city the perfect girl’s day out. Of course, we’ll sprinkle in a touch of mystical charm since it is Salem, after all.
Start Your Day in Salem With Art
The Peabody Essex Museum (PEM) is the oldest continuously operating museum in the US and the perfect place to start your day in Salem.
If you’ve never been to the PEM, you’re certainly in for a treat. From the moment you walk in, you’re welcomed by a stunning and airy glass atrium that feels both sophisticated and welcoming.
Once you get settled, head upstairs to stroll through the three floors of galleries filled with beautifully curated art and objects from around the world. You’ll find everything from global art and fashion to maritime history and immersive exhibits.
While the rotating exhibits are always changing and worth checking out, there are some amazing permanent exhibits you won’t want to miss. One of my favorites is the “Mega Megaplanet“, a stunning glass Earth sculpture created by Josh Simpson from Shelburne Falls, MA. I have to say – It’s even more stunning in person!
The “Salem Stories” gallery is a fun and quirky exhibit that takes you on an alphabet-themed journey through the people, places, and moments that have shaped Salem’s one-of-a-kind identity.
Don’t miss Anila Quayyum Agha’s mesmerizing sculptural chamber of light and shadow which is an immersive and totally instagramable experience.
And of course, you have to visit “The Salem Witch Trials 1692” exhibit as you’ll get to see rare artifacts and original documents from Salem’s infamous past.
If you have time, check out the “Yin Yu Tang house“, an authentic 200-year-old Chinese home reassembled right inside the museum. This is included in your PEM admission but reservations may be required. Closure alert: Restoration is currently in progress and this exhibit may be intermittently closed during work.
Hocus Pocus fans may also want to add a visit to the “Ropes Mansion” (Allison’s House) for an extra $5.00.
This beautiful mansion, managed by the PEM, is just a 10 minute walk from the museum heading west to 318 Essex Street. The mansion is open seasonally on weekends (May–October) for self-guided, timed tours. The gardens are free to explore and beautiful during the growing season.
The PEM is open Thursday–Monday (10 AM–5 PM) and closed Tuesdays & Wednesdays. Plan to spend about 90 minutes exploring the galleries. Add additional time if you plan to visit the Yin Yu Tang House or Ropes Mansion.
Peabody Essex Museum – 161 Essex St., Salem, MA
Dine and Explore at Pickering Wharf
When it’s time for lunch, head over to Pickering Wharf for some waterfront dining and some picturesque views of the harbor. Just a quick walk from downtown Salem, Pickering Wharf is a quaint little waterfront spot with several dining options along the wharf and some interesting shops.
Whether you’re craving oysters, lobster rolls, or classic pub fare, there’s something to satisfy every appetite here.
Finz Seafood & Grill is a local go-to for fresh seafood with a modern twist. This upscale seafood restaurant has a sleek open concept and patio seating overlooking the harbor in the warmer months.
Sea Level Oyster Bar just next door is a little more casual and has a nice covered deck overlooking the marina. If you’re looking for something refreshing, try the Sunset Sangria – a tasty concoction made with rosé wine, limoncello and a splash of seasonal fruit.
Mainstay Social is a new and highly rated bistro at the Salem Waterfront Hotel, serving up a mix of classic American fare, seasonal favorites and other seafood dishes.
Visit the Salem Maritime National Historic Site
Just steps away from the Pickering Wharf is the Salem Maritime National Historic Site which celebrates Salem’s seafaring legacy. After lunch, take a stroll along Derby Wharf to explore the docks and visit the replica tall ship Friendship of Salem. When you get to the end, you’ll find the Derby Wharf Light Station.
The Friendship of Salem has recently undergone restoration work and is back in the harbor. The ship is open for guided public programs on Wednesday to Sunday from 1:30 to 4:30 PM during summer and fall.
If timing is right, book a harbor cruise on the Schooner Fame to cruise along Salem Harbor. Harbor cruises run out of Derby Wharf daily 1:00 PM and 4:00 PM weekdays and 11:00 AM, 1:00 PM and 4:30 PM weekends.
Discover Salem’s Shopping District
Salem has some truly unique boutiques if you know where to look.
Salem’s main shopping area is centered around Essex Street, and its Pedestrian Mall which is lined with a mix of shops. Whether you’re into metaphysical treasures, handmade jewelry, home decor or quirky Salem souvenirs, there’s a little something for everyone. You’ll also find some interesting shops along nearby streets like Washington, Front, and Church and at the scenic waterfront area, Pickering Wharf.
Here are a few of my favorite shops to pop into when I’m in Salem:
Emporium 32 is a must visit! Located near the Old Town Hall, this vintage-inspired boutique has all sorts of interesting and quirky goods and curiosities, making it a favorite stop for most visitors. If you’re visiting during peak season, especially October, you’ll most likely be waiting in line to enter. (6 Central St, off Essex St. Pedestrian Mall)
If you’re in the area, check out Emporium 32’s sister shop, 1925, located at the Hawthorne Hotel (18 Washington Square W, Salem, MA).
Diehl Marcus & Company is truly a hidden gem. In fact, I just recently discovered this unique vintage-style shop filled with antiques, curiosities, rare books, candles and a collection of loose leaf teas.
This boutique is located in the Historic Bulfinch Building, just steps away from the Emporium 32. Head up the steps and you’ll be greeted by a Knight in shining amour and a treasure trove of goods. (11 Central St, off Essex St. Pedestrian Mall)
If you’re looking for a stylish witchy hat, Salem Bespoke has you covered. This boutique has beautifully designed hats that are made right in-house. No matter what time of year you’re visiting, witch hats are totally welcome. This little shop also has an assortment of crystals, candles, soaps, art prints and other accessories. (127 Essex St, Salem, MA)
Mark Your Spot is a tiny little shop packed with a blend of home decor, artwork, botanicals and quirky Salem-themed gifts. It’s a perfect place to discover some unexpected treasures. (55 Lafayette Street, Salem, MA)
Feeling a little crafty? Pop into The Witchery at Pickering Wharf to tap into your creative side. They offer drop-in broom-making and book binding workshops which are sure to make your day fun and magical. (Pickering Wharf)
Timeless Life Treasures is another interesting shop which sells rare coins, custom jewelry, Sea Bags, adorable wooden gourd figurines and other gifts. (Pickering Wharf)
Get Bewitched
At the intersection of Essex Street and Washington St. you’ll find the Bewitched Statue. This sculpture of Samantha Stephens (played by Elizabeth Montgomery) is a whimsical tribute to the 1960s sitcom Bewitched. The statue was created by TV Land and given to Salem in 2005 to commemorate the eight episodes filmed in Salem in 1970.
While this piece of Hollywood fame make a great photo op, many Salem locals and historians feel it downplays Salem’s true history and adds too much commercialization.
Have Some Mystical Fun
In the mood for some mystical fun? Salem’s definitely the place! There is certainly no shortage of shops where you can get your tarot cards read, snap an aura photo, or pick out the perfect crystal to boost your vibe.
Ascend is definitely a must-stop if you’re looking to explore some crystals. I love the vibe when I walk into this little shop. All the crystals are nicely categorized with their name and purpose, making it so easy to find the one that’s right for you.
Ascend is where I got an Aura photo and it was such a interesting experience. You sit on a bench and put your hands on sensors that measure your electromagnetic energy and a special camera captures your photo. It takes just a few minutes for your photo to be ready and one of the staff will give you a reading based on the colors. I have to say, my reading was spot on to how I was feeling. (192 Essex St on Essex St. Pedestrian Mall)
The Village Silversmith is just steps away from Ascend. As you step into this store be prepared to be dazzled, and perhaps even a bit overwhelmed, by the towering walls of crystals and minerals that greets you.
This shop is a true haven for crystal lovers and anyone who likes silver jewelry. If you’re hoping to feel more grounded but aren’t sure where to begin, the knowledgeable and friendly staff are happy to guide you with recommendations. (186 Essex St, Unit 2 on Essex St. Pedestrian Mall).
Relax with Dinner and Drinks
If you still have energy after your fun filled day, relax for a nice dinner and some crafty cocktails.
Hallowed Ground is a hidden speakeasy-style cocktail bar tucked beneath the Dire Wolf. This cozy underground bar is known for its craft cocktails and is perfect for winding down after a day of exploring. (87 Washington St, Salem, MA)
The Roof (on top of Hotel Salem) has a laid-back vibe and is a great spot to share some signature tacos and cocktails with a view – especially if you can catch a sunset.
If you prefer some fresh New England classic seafood try Turner’s Seafood. This upscale restaurant, set in the historic Lyceum Hall, is an award winning North Shore favorite.
Sweet Endings
If you’re in the mood for a sweet treat to top off your night, Goodnight Fatty’s is the place to go. This funky place is famous for its weekend-only cookies known as “Fatties.” Each week they serve 3 different and unique flavor creations that are ooey, gooey and simply delicious. Buy a single or get a flight to try all 3 flavors.
Pro tip: check their Instagram (@goodnightfatty) for the weekend lineup. (1 Washington Square, Salem, MA – across from the Hawthorne Hotel).
The Bottom Line
Salem makes the perfect day trip, with its compact, walk-able downtown. While it’s best known for its storied past, there’s far more to discover than witches, haunted houses, and ghost tours. The city is filled with art and culture, fascinating maritime history, and a lively dining scene loved by locals. Spend the day exploring Salem’s other side where you’ll find world-class museums, scenic waterfront views, unique shops, and incredible food. Add a dash of mystical fun, and you’re sure to have a magical, memorable day.
Do you have a favorite place to visit in Salem?
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