Tis the Season for holiday cheer and there is no better way to celebrate the spirit of the season than by visiting a beloved Vintage Holiday display that will make you feel like you have stepped back in time. The Enchanted Village is a magnificent holiday display of old fashion animated figures set in diorama-like scenes which look like they came right out of a Norman Rockwell painting.
History of the Enchanted Village
A Bavarian toy maker was commissioned by the Jordan Marsh Company in 1958 to create the holiday display which included 28 fully decorated holiday scenes featuring 250 animated figures.
Originally located at Jordan Marsh in Boston’s downtown crossing, the Enchanted Village quickly became a holiday tradition for so many families, including mine. I have such fond memories of going into this Boston department store at Christmas time to visit Santa and stroll through the village which took up an entire floor of the store at the time.
What a magical experience it was to see all those beautifully decorated village scenes all decked out for the holidays. As you stroll through the village, it comes alive with the beautifully painted animated figures slowly moving to depict what life was like during the early 20th century.
The Enchanted Village continued to warm the hearts of New England families until 1972, when Jordan Marsh closed the display. In 1990, it was revived for a short time until the store was purchased by Macy’s in 1998. After brief appearances at City Hall Plaza and the Hynes Convention Center, the village was abandoned and put up for auction in 2009.
In May of 2009, Jordan’s Furniture came to the rescue and purchased the surviving pieces of the Enchanted Village and had them restored.
Experience this Magical Snow Village
Since 2010, the Enchanted Village has had a permanent home at Jordan Furniture’s Avon, Massachusetts, location.
It’s so wonderful families can visit this magical Christmas village again to create their own special holiday tradition.
As you wander past the historic holiday village scenes, you will get a glimpse at what Christmas may have been like in these earlier times. You may even get to see some snow falling while you make your way through the village.
Make it a Day
As the Motto goes… Jordan’s is not just a Store – It’s an Experience.
Once you stroll through the Enchanted Village, check out all the other exciting attractions. You can even get some hot chocolate or visit Santa. There are so many fun things to do here.
Ride the Tube – Take a thrilling ride in a colorful inner tube down a smooth slide. It’s like sledding down a hill without the snow!
Skate on the Enchanted Ice – a magical experience with its ever-changing colors and holiday music playing in the background. $8 for 30 minutes which includes skates or you can bring your own. Requires a signed waiver.
Play some Reindeer Games
See the Laser Lite show, where all the graphics sync to favorite holiday music or experience the Polar Express in 4D where you feel like real passengers on the famous holiday train.
Don’t forget to take home some famous Blueberry Muffins, just like the original ones that were made at Jordan Marsh.
The Bottom Line
The Enchanted Village in one of New England’s favorite holiday traditions that’s magical and fun for all ages!
We are so grateful to Jordan’s Furniture for bringing back this legendary New England Christmas tradition.
The Enchanted Village is available for viewing November through New Year’s. There is no cost to visit the Enchanted Village display! Tickets are available online for the other exiting attractions.
Enchanted Village – Jordan’s Furniture – 100 Stockwell Drive, Avon, MA
Entrance is Free!
Enchanted Village Hours
- Monday – Thursday: 11 am – 7 pm
- Friday: 11 am – 8 pm
- Saturday: 10 am – 8 pm
- Sunday: 11 am – 5 pm
Have you experienced the magic of the Enchanted Village at Jordan’s Furniture? Make it a family Holiday tradition.
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