So you’re thinking of visiting Salem at Halloween-time! Well, you’re not alone! Each October, more than half a million visitors head to this historic city to experience its witchy vibes, haunted history, and Halloween magic. 

The Haunted Happenings festival, held during the month of October, is filled with all sorts of spooky events from parades and ghost tours to psychic fairs and haunted attractions.  During this time, the city is bursting with spooky vibes and an energy you can feel the moment you arrive. 

Salem is best known for its infamous past of the 1692 Witch Trials when hysteria gripped the community and led to the execution of 20 people accused of witchcraft. Salem’s haunting past, along with its thriving witchcraft community and Hocus Pocus fame has fueled the city’s reputation as the ultimate Halloween destination. 

Today, Salem is not only the Witch City, but the Halloween Capital of the World. With so many people heading to Salem during this festive month, some upfront planning is a must if you want to enjoy your visit.  

About this Guide

As a North Shore local, I can tell you, experiencing Salem in October, and on Halloween, is unlike anywhere else in the world. Use this as your survival kit to help guide you through all the craziness of Haunted Happenings to make the most of your visit. 

This post is packed with insider tips on where to go, what to skip, and how to actually enjoy the costumes, shops, and energy without losing your mind! 

Be sure to Bookmark this Guide so you can find it easily when planning your Salem adventure.

Haunted Happenings in October

Haunted Happenings began back in 1982, when the City of Salem decided to host a small, family-friendly Halloween celebration to embrace its witch trial history while creating a more festive, positive spin on the season. Over the years, the event quickly grew to a month-long celebration, drawing visitors from around the globe.

 You never know what you will see in Salem during Halloween-time!

Events That Only Happen in October

I visit Salem all year long and there are plenty of happenings occurring all the time. But October is when the city truly comes alive. During this one month a year, there are unique events that are exclusive to the Haunted Happenings Festival.

Haunted Happenings Grand Parade – The party kicks off with a parade that runs from Shetland Park through downtown until it ends at Salem Common. The parade is typically held the first Thursday in October. Grab your spot early as it gets quite crowded!

Halloween Night Street Party & Finale – On Halloween night (October 31), Salem turns into one big Monster Mash with a slew of creepy characters entertaining visitors along Essex Street and Derby Square. The party ends with a drone show over the North River. Once the show is finished, the streets close so plan your exit accordingly.

Salem Common – The Common transforms into a glowing festival ground with Food Trucks that line the perimeter. It’s the perfect place to grab a quick bite when you don’t want to wait hours for a restaurant table.

Costume Balls & Parties – Venues like the Hawthorne Hotel and Rockerfellas host elaborate themed balls that sell out months in advance. This year, the theme at the Hawthorne Hotel Grand Ball is “A Vintage Hallowe’en” to celebrate its 100th anniversary. Rockefeller’s will be hosting the “Heaven & Hell” ball and Costume Party on Halloween. These events book up fast so get tickets early. 

Halloween themed Film Screenings – Screenings of Hocus Pocus and other movies are typically held during outdoor movie nights at the Common or at the Cinema Salem theater during the Haunted Happenings season.

Psychic Fairs & Witchcraft Expos – The Salem Psychic Fair and Witch‘s Market runs October 1-31 at the Witch City Mall (176 Essex Street). Dozens of psychics, tarot readers, and mediums gather where you can book readings or explore metaphysical shops.

Salem Night Faire at the Pioneer Village – An eerie outdoor market hosted by the Black Veil with over 50 artisans displaying oddities, live performances and fireside ghost stories.

Recommended Attractions

With so much happening in Salem each October, there is way more than anyone can fit in a day or two. These are the top attractions that will give you a blend of Salem’s history along with its Halloween festivities.

Essex Street Pedestrian Mall – Where you will find all the street performers, costumed crowds, and Halloween displays. Especially atmospheric after dark when the lights and pumpkins glow. Free

Salem Witch Trials Memorial – A quiet, moving tribute to the 20 people who lost their lives in 1692. A simple but powerful tribute to the victims of the Witch Trials. Each stone bench is engraved with a victim’s name, date of death and how they died. Free. 

Old Burying Point Cemetery (Charter Street Cemetery) – Salem’s oldest cemetery (1637) is filled with historic headstones and located next to the Salem Witch Trials Memorial. Be respectful and follow all posted rules. Free.

Salem Common – The hub of Haunted Happenings, with food trucks, carnival lights, and seasonal decorations. Located next to the Hawthorne Hotel and Salem Witch Museum. Free. (Washington Sq.)

Bewitched Statue – A photo op at this iconic and touristy spot is must but be prepared to wait in line for your turn or arrive early in the morning before the rush. Free. (Essex Street) 

The Witch House (Jonathan Corwin House) – The only structure still standing in Salem with direct ties to the Witch Trials. Authentic, atmospheric, and historic. Tickets required. Must be purchased online the day of starting at 8:00AM. (310 Essex St.)

Peabody Essex Museum (PEM) – One of the oldest continuously operating museums in the U.S. Known for maritime art, global collections, and rotating exhibits. Explore the permanent Salem Witch Trials exhibit to see real artifacts from that haunting chapter in history. Tickets Required. (161 Essex St.)

Pickering Wharf – Beautiful waterfront with harbor views, and the Friendship of Salem tall ship in the background. Free. (23 Congress St.)

The House of the Seven Gables
The seaside mansion that inspired Nathaniel Hawthorne’s famous novel. Set by the water with beautiful gardens and harbor views. Tickets Required. (115 Derby St.) 

Things You May Want to Skip  

With so much going on in Salem during Haunted Happenings, it’s impossible to do it all and honestly, some attractions just aren’t worth the time – especially when lines can be hours long. To help you make the most of your visit, here are a few things you might want to skip (and what to do instead).

The Salem Witch Museum – This is one of the most iconic landmarks in Salem and is definitely worth stopping by for a photo op but skip the tour.  While this is a top attraction, it’s a bit dated and there are much better options for learning the history of the Witch Trials. 

The Salem Armory Visitor Center shows a 36-minute documentary called the “Salem Witch Hunt: Examine the Evidence” which details the 1692 Witch Trials. The film runs daily at 11 AM, 1 PM, & 3 PM. (2 New Liberty Street).

The Witch History Museum – This wax museum-style attraction is also dated and a bit cheesy. I’d recommend skipping all the wax museums and spend your time on more engaging guided tours or performances instead.

The Witch Dungeon Museum – More theatrical then historical. While there is some history, it features a fictional dungeon setting.

Witch City Mall – Not really worth exploring unless you’re attending the Psychic Fair and Witches’ Market.

Hocus Pocus Movie Guided Walking Tours – Hocus Pocus fans will love visiting all the movie filming sites around Salem but only go if you are up for a lot of walking. These tours are usually cover 3-4 miles and typically end at Max’s house (4 Ocean Ave) or at the Pioneer Village (98 West Ave). You will need to walk back approximately 1.5 miles (or find transportation) to get back to the Haunted Happenings action. Admission to the Pioneer Village is an additional $5 and it is not open weekdays. Read tour details carefully.   

Recommended Tours & Performances

Elevate your Salem experience with a tour or show to bring the city’s haunted history to life.

Be sure to book tours and shows early as they can sell out weeks in advance. You may find some tours do not run during October weekends because of the crowds or road closures.

Cry Innocent: The People vs. Bridget Bishop – Salem’s Historic Old Town Hall (32 Derby Square) turns into a court room in this live re-enactment of the trial of Bridget Bishop, the first person to be executed during the Salem Witch Trials. Hear testimonials and arguments and play a part of history as a member of the jury.

Tales and Tombstones Trolley Tour – Take a ride through town and hear the haunted stories and secrets of Salem. Due to road closures, this tour is not available the night of the parade or after the third week in October.

Ghosts & Legends Trolley Tour – Hosted by Gallows Hill Museum Theater, this is another thrilling trolley ride through the dark streets of Salem where you’ll hear stories of witches, ghosts, murder and more.

Guided Walking Tours: Walking tours are more than plentiful in Salem and it can be dizzying trying to figure out which ones are best. Here are some of the most recommended tour companies which offer a variety of walking tours.

• Witch City Walking Tours – A good selection of tours ranging from historical and spooky to murderous and mystical.
• Black Cat Tours – Hosted by Black Cat Curiosity Shop, these spooky tours are family-friendly with a mix of witchcraft history, pirates, and ghost stories.
• Salem Historical Tours – One of the oldest tour companies with a large selection of tours.

Where to Eat in Salem During October

Be prepared…Salem restaurants in October will be packed and waits can stretch for hours.  

Sit-Down Restaurants (Make Reservations Early!)

If you’re looking to have a sit-down meal, your best bet is to have reservations. Some of Salem’s best restaurants book up weeks in advance during Haunted Happenings so make reservations early (if you can as some restaurants are first come first serve).

Rockerfellas – A casual restaurant located in the historic Daniel Low Building (231 Essex St.) which serves a wide variety including seafood, steaks, pasta, and creative appetizers.

Barrio – For a fun, lively atmosphere Barrio is a great spot with build-your-own tacos and craft margaritas. Known for its funky décor and buzzing vibe, this place is a local favorite and the perfect place to grab a bite or specialty cocktail. 

Turner’s Seafood – Housed in the old Lyceum Hall, this seafood spot is a Salem favorite (and rumored to be haunted). No reservations, so go early or expect to wait.

The Roof at Hotel Salem – Get a bird’s eye view of Salem’s pedestrian way at this casual rooftop restaurant. It’s a great place for shareable plates and has a fun vibe. Reservations recommended.

Ledger Restaurant & Bar – This upscale restaurant, housed in a historic 19th-century bank, offers seasonal menus, creative cocktails, and a gorgeous atmosphere. Reservations are a must.

Waterfront Dining – For waterfront dining ideas along Pickering Wharf check out my post How to Have a Wicked Good Day in Salem, MA

Quick-Service & Casual Eats

If you’re visit is short, skip the sit down dining and try some of Salem’s grab-and-go options so you have more time to enjoy the festivities. 

• Gulu-Gulu Café – A quirky cafe with sandwiches, crepes, and craft beer. Perfect for a casual bite.
• Red’s Sandwich Shop – This classic Salem breakfast and lunch spot is housed in a historic building where the Continental Congress once met. (15 Central St)
• Amazing Pizza & More – Escape the Essex Street crowds and head to Pickering Wharf for some thin crust pizza and waterfront views.

Food Trucks & Salem Common Eats

During Haunted Happenings, Salem Common becomes food central. Food trucks and pop-ups line the park, giving lots of options and faster service than sit-down spots so you can spend more time checking out costumes and street performers.

The best part? You can grab your food and enjoy it on the picnic benches or grab a spot on the grass, right in the middle of the festival atmosphere.

Don’t miss Goodnight Fatties just across the street for a sweet treat (weekends only). This funky spot makes unique cookie creations which are different each week. Check out their Instagram account for the weekly flavors to see if they are worth the wait. 

Insider Tips for Eating in October

• Book early – If the restaurant takes reservations, make them weeks ahead.
• Eat off-peak – Late lunch or early dinner can save you a long wait.
• Be flexible – Don’t plan on a particular restaurant (unless you have reservations).
• Carry cash – Some food trucks and street vendors only take cash. Don’t depend on ATMs.
• Pack snacks – Toss a few easy bites in your bag so you’re not starving while waiting in lines.

Where to Shop in Salem

Shopping in Salem during the busy October season is a whirlwind but it’s definitely an experience you don’t want to miss. The entire downtown transforms into a mix of open-air markets, spooky storefronts, and carnival-like street performers. The atmosphere is festive, but also quite crowded. 

Popular shops can have lines out the door, especially on weekends, so bring some patience as some wait times can be 45 minutes or more.  

The good news is that for every shop with a line, there’s usually a hidden gem just around the corner with equally unique finds. 

Whether you’re after witchy finds, quirky souvenirs, or just something super cool there are plenty of options. 

Here are some of the most popular shops along Essex Street and surrounding areas.

Crow Haven Corner – Step into Salem’s oldest witch shop which is packed with crystals, spell books and other witchy items. They offer tarot readings from skilled readers, including Salem witch, Lorelei. (125 Essex St.) 

Hex Old World Witchery – One of the most famous witch shops in Salem. This dramatic shop offers spell supplies, candles, books, and psychic readings. Owned by Christian Day, a well-known Salem witch. (246 Essex St.) 

Nocturne – A gorgeous, gothic-inspired boutique with elegant fashion, accessories, and curiosities. (18 Front St.)

The Coven’s Cottage – A go-to spot for practitioners and the witch-curious alike, this shop is known for its authentic ritual tools, herbs, and a true old-world witchcraft atmosphere. It’s one of Salem’s most popular apothecary-style stores, so expect lines—especially on weekends. (125 Essex St.) 

Emporium 32 – Vintage-inspired boutique with jewelry, hats and unique finds. One of the most popular stores year-round so expect long lines in October. (No. 6 Central St.) 

Trolley Depot – This is one of Salem’s biggest souvenir stops and usually packed with visitors in October. (191 Essex St.)  

Black Cat Curiosity Shoppe  A really cool place with a vintage feel and a treasure trove of oddities, witchy trinkets and unusual finds. (234 Essex St.) 

Check out How to Have a Wicked Good Day in Salem, MA for some of my favorite shops over at Pickering Wharf which “may” be less crowded.

Getting to Salem

Getting to Salem is fairly easy whether you’re driving or taking public transit. If you’re coming by car, Salem is about 40 minutes north of Boston via Route 1A or Route 128, though weekend traffic in October can be heavy, especially near downtown.

Insider Tip: Salem only has about 4000 parking spots! If driving in, get there early and be sure to park legally as triple fines are in effect on Halloween and cars will be towed. Or better yet, take public transportation.

Parking and Road Closures

Driving into Salem on a busy October weekend or on Halloween night can be stressful. I’ve taken several spontaneous trips into Salem on Halloween in the past and believe me…traffic is gridlock and parking is insanely expensive.

If you do dare to drive in here are a few tips:

• Arrive before 10 a.m. if you want any chance of parking downtown.
• Downtown parking garages (South Harbor, Church Street, and Museum Place) fill before noon on busy weekends – sometimes even earlier. 
• During October, plan to pay $40-$50 for parking.
• Road closures happen around Essex Street and Washington Street, especially on Halloween night. Get the Destination Salem App and you will get notified of parking updates.
• Residential parking is off-limits. During October, much of the on street parking is reserved for residents. Stick to garages, designated lots or take the MBTA.

Alternative Transportation Options

If you don’t want to battle traffic downtown, consider parking outside the city and taking public transportation or shuttles.

• MBTA Commuter Rail – Salem’s commuter rail is just a short walk from all the action.  The Newburyport/Rockport Line runs from Boston’s North Station directly to Salem in about 30 minutes. Another great option is taking the train from Beverly which is just a one stop away and typically not as crowded.
• Ferry from Boston – The Ferry runs seasonally and drops you right on the waterfront. Tickets are $33 each way. Be sure to book early.
• Satellite lots – There is shuttle service from Salem High School, Salem State and Salem Hospital.
• Ride-shares – Uber and Lyft can be a good option, but they may be difficult to get and expect surge pricing on Halloween night.
• Salem closes the MBTA parking garage from 6pm – 12am on Halloween so no cars can come or leave during that time. MBTA.com/alerts

Tips for Visiting Salem During Haunted Happenings

Salem can be overwhelming in October, especially on weekends and the closer it gets to Halloween. Planning ahead will make your trip much smoother.

Before you Leave:

• Book Accommodations – Months or even a year in advance. By August (or earlier), Salem accommodations will be sold out. While there may be some options in neighboring towns, the cost will be significant. 
• Make reservations (when possible) – If you will be spending several days in Salem, make reservations at restaurants. Some restaurants do not take reservations so eat during non-peak times to avoid lines. If you are only visiting for a day, choose quicker food options than sit-down dining. 
• Book Tours and Attractions – Research the activities you want to do and book them early if they require tickets. Specialty tours, psychic readings, and themed exhibits sell out early.
• Download the Destination Salem app. This will be your best friend during Haunted Happenings. It provides information on schedules, maps, parking and restroom updates in real-time.
• Checkout the Haunted Happenings Guide and get familiar with the map and where the attractions you want to visit are located.  Map out a strategy so you are not walking around aimlessly.  
• Dress for comfort and the weather – Check weather before coming and dress appropriately. Wear comfortable shoes as you’ll do a lot of walking.
• Pack Snacks – You don’t want to get Hangry waiting in line so pack some snacks and water. 

When you Arrive: 

• Arrive early – Crowds build quickly, especially on October weekends. It’s best to be in the city by 10:00 am, especially on Weekends. Be sure to hit the most popular attractions early before the lines begin.
• Visit on Weekdays – If you can, visit midweek as it is less crowded.
• Bring Your Patience – Popular attractions and restaurants often have long waits.

Haunted Happenings One-Day Checklist

• Stroll along Essex Street Pedestrian Mall and take in the festive atmosphere
• Visit at least 2-3 Witchy Shops
• Pay your respect at the Witch Trials Memorial and Charter St Cemetery
• Check out the festival at the Salem Common
• Snap iconic photos of the Witch House, Bewitched Statue, Ropes Mansion, Pickering Wharf and Salem Witch Museum
• Stroll through the Witch Village
• Walk to Pickering Wharf to see the Waterfront and the Friendship of Salem tall ship.
• Check out the Costumes (everywhere but best after dark along Essex Street or Washington Square).
• Elevate your visit with a tour or show (but not on Halloween night)

Surviving Halloween Night (October 31st) 

Halloween night in Salem is less about attractions and more about soaking in the once-a-year spectacle and festive atmosphere. Think of it as the ultimate costume block party, set in one of America’s spookiest towns.

Halloween Night Survival Checklist

The city’s main tourist section is only about 4 blocks so with 100,000+ people in that small area, the streets will be very crowded – especially around Essex Street and around Salem Common.

• Set your expectations! Crowds are biggest when weather is mild or when Halloween falls on a weekend. Expect long waits for food, bathrooms, and exits.
• Eat beforehand (or reserve if you can) – Restaurants will be slammed, and many don’t take reservations on the 31st. Have an early dinner or snacks in your bag.
• Know your exit plan – Whether driving, taking the train or using a ride share, have a plan for leaving since streets close. Uber/Lyft rides may be difficult to get and prices will be high. Trains out of Salem will be crowded so consider leaving early.
• Enjoy the Street Party– For the best experience, don’t waste time standing in lines; skip shopping and focus on what makes Halloween night in Salem special – the festival vibe, costumes, and people-watching.
• Bring hand sanitizer (and even toilet paper) – Restrooms may not be stocked quick enough with the crowds. 
• Bring a Portable charger – Taking photos, videos, and navigating will drain your phone battery fast – be sure to have a charger so you don’t miss out on those special captures.

Choosing a Halloween Costume

While not everyone will come dressed in costume, wearing one definitely makes it more fun! I highly recommend getting into the spirit and dressing for your visit – especially if you will be visiting on Halloween night. You’ll tend to see more costumes the closer it gets to Halloween but witch hats are always welcome any time of year.

Here are a few things to consider when choosing a costume:

• Choose a comfortable costume that is appropriate for the weather. You will be doing a lot of walking around on cobbled streets or standing in crowded places much of the time.
• Don’t bring fake weapons in your costume. Cops may confiscate them, and you could face fines.
• Make sure you can use the bathroom easily as some may be small (think porta-potty).
• Don’t choose costumes that disrespect Salem’s history or its residents.

Be Respectful 

• Salem’s history is no joke. Do not disrespect the victims of the Witch Trials and when visiting cemeteries, don’t touch or sit on the stones or tomes. 
• Respect people’s property – do not sit on their steps, pick their flowers or walk in their yards.
• Max’s House in Hocus Pocus is NOT a tourist attraction, it is someone’s actual home. Do not trespass. 
• Follow traffic walk signs. Don’t walk in the street unless it is blocked from traffic. 
• Be patient with shop and restaurant staff – they are working hard taking care of all these visitors. 

Bottom Line

Visiting Salem in October is unlike anywhere in the world. To make the most of your visit, plan ahead, pack your patience, and don’t forget your sense of adventure.

One of the best-kept secrets about Salem is that you don’t have to wait until October to enjoy it. Visiting in September or other times during the year lets you explore the city and experience Salem’s charm at a much more relaxed pace than during the Halloween rush.  

• The coolest shops won’t have long lines and be extremely crowded so you can take time to explore. 
• Tours and historic sites like the House of Seven Gables or Witch House, Ropes Mansion will be easier to book.
• Restaurants will have shorter waits (or none at all)
• You’ll get a more intimate feel for Salem’s mix of history, art, and witchy culture. 

Looking to learn about Salem’s history? Definitely consider visiting a time other than October. September and November are great times as you still have the fall vibe but much thinner crowds. 

Want to experience Haunted Happenings or the World’s biggest Halloween party? Then absolutely make your way over in October to enjoy the festivities. Where else can you find streets filled with thousands of people in elaborate costumes. Halloween night itself is less about attractions and more about people-watching and soaking up the atmosphere.

Whether you come for the witch trial history, Haunted Happenings events, or simply the chance to be part of the biggest Halloween party in the world, visiting Salem is worth the trip.

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